• Wendi Smith


Expertise in Strategic Communications that Grow Businesses

BOSTON, MA / August 19, 2019 -- The Blaze Strategy, a strategic communications company, today announced its launch. Blaze identifies the best opportunities to maximize the growth potential of organizations through internal and external communication strategies and reputation management. 

"Communications is the linchpin for amplified success. Employees are motivated by transformation when leaders tell the right narrative in the most receptive way. And, companies win new business and attract the best talent when the marketplace clearly understands their story," said Wendi Smith, CEO & Founder, Blaze. "Simply put, having a great communications strategy is the difference between a company that is merely operationally sound to one that is thriving."

Blaze works in partnership with senior leaders to create authentic and clear narratives that make brand champions of a company's employees and improve receptivity and trust in clients. Specialties include:

  • Transformation Accountability Plan & Stakeholder Communications: Communications is the root of transformation. It motivates and engages senior leadership teams to achieve results, and it inspires employees to believe in and act on a vision. We put ideas and strategies into accountability plans that motivate the team, execute them, and, through a strategic communications plan, inspire the "frozen middle" to embrace innovation and change.

  • C-Suite Brand Building: We work with C-suite executives to build their professional brand, which increases client and prospect engagement and creates a halo effect for the company's brand reputation.

  • B2B Marketing & Reputation Management: Through thought leadership, press, and content initiatives, we amplify your experts' voices and create content that engages your audiences.

  • Communications Practice Building: We up-skill or create a company’s corporate communication practice to evolve from reactive to proactive strategic communications. This includes a practice strategy tied to business goals, team member role design, and short-term coaching to set the team up for success. Media & Speaker Training: We prepare executives for media engagement. We hone your press skill set and give you a toolbox that helps you master even the toughest interview or speech.

  • Issues & Crisis Communications: We work quickly to integrate with your team to assess the crisis, develop a plan, and provide ongoing strategic counsel.

Wendi Smith / Founder & CEO

Combine a strong acumen for audience receptivity and innovative approaches to communication, and you have Wendi Smith. She founded Blaze to help clients solve business challenges through communication strategies that engage audiences and build trust.

Smith is a complex problem solver and trusted advisor with deep expertise in proactive communication approaches that grow businesses. She is a visionary with an innate talent for recognizing underlying challenges and opportunities and creating actionable strategies that maximize short, medium, and long term outcomes.

Before founding Blaze, Smith served as managing partner, executive director, marketing & communications lead at Mindshare NA. Previous to that she led global corporate communications at Arnold Worldwide, and served as vice-president of corporate communications at Digitas. Mindshare and Digitas were honored with several agency awards during her tenure, including Advertising Age's A-List, and "Agency of the Year" nods from Adweek, MediaPost, and B-to-B Magazine.

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