the blaze story
the blaze strategy was founded in 2019, just as the pace of change in the business world accelerated. By 2020, the world was thrown into upheaval due to the pandemic, forcing brands to rethink how they engage with customers, employees, and the world at large. In this environment, it became clear that typical agencies weren’t enough. Companies truly needed a partner who could bring PR together with all other reputation touchpoints.
That’s why we built the blaze strategy. To be the agency that helps companies, from major brands to small and mid-size agencies, rise above the noise and make a lasting impact. We know a brand’s story is its most powerful asset, so we work alongside our clients to build thought leadership, elevate brand marketing, and navigate the complexities of recognition through awards, key events, or everyday communication.
burn bright and blaze a trail.
meet Wendi
As the founder of the blaze strategy, Wendi has spent years guiding leaders and brands through high-stakes communication and strategic positioning. Her career has included key leadership roles, including leading corporate communications at Mindshare, a global media agency with billings of $10 billion. There, she was part of the senior leadership team tasked with transforming the brand’s reputation and vision in North America. She drove year-over-year growth through strategic PR and marketing efforts, including launching the “CMO Insider” program, which forged stronger client relationships and opened new growth opportunities.
Today, Wendi works alongside CEOs, CMOs, and senior executives to shape their public narratives and provide confidential, one-on-one support behind the scenes. With a wealth of experience in communications and strategic advisory roles, she help leaders navigate complex decisions and day-to-day challenges. Her approach blends high-level PR strategy with insightful, actionable support, ensuring solutions are executed and positioned to create meaningful, lasting impact.
our partners
We believe great work doesn't happen in isolation. That's why we intentionally build relationships with people who bring something different—deep subject expertise, sharp creative instincts, emerging tools, or just a fresh point of view. These collaborators help us see around corners, sharpen our thinking, and keep our work future-facing.
Our partners are an extension of our team. We work with brand strategists, copywriters, visual designers, creative technologists, media experts, researchers, and specialists across various industries. Some are solo operators. Others run small studios. All are trusted, respected, and deeply good at what they do.
We bring the brief, the strategy, and the context. Our partners bring their zone of genius. The result? Teams that are right-sized, right-skilled, and fully aligned—delivering smarter, sharper work without the bloat of a traditional agency model.
We're not chasing vendor lists or rolodexes. We're building relationships. That means our clients get something better than off-the-shelf solutions—they get tailor-made teams with the exact experience and energy the project requires.
