the blaze strategy

For marketers with a keen eye on brand safety and suitability, inclusion lists are something of a gold standard. And like gold, they’re expensive.

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AMM lets marketers mix-and-match different online and offline media, ostensibly comparing Meta against podcasts, Amazon Ads against out-of-home, and CTV against search — all on a level playing field.

Google (NASDAQ:GOOG)(NASDAQ:GOOGL) is undergoing yet another remedy trial in U.S. District Court that could drastically alter the future of the company and digital advertising.

One could easily be forgiven for thinking disaster was just around the corner.

Civic is Ad Age's Experiential Agency of the Year

By Cory Halberstadt, Ars X Machina (AXM)

Ad Age Honors Civic as Experiential Agency of the Year in Small Agency Awards

In this episode of the PR Bunker podcast, Don Martelli interviews Julie Safer of Civic PR

We’re building a platform that’s unified, universal, end to end, and with our software and technology enable marketers and agencies to use the tooling as they wish to drive growth and more enhanced productivity.

With sports marketing spend to reach $115 billion in 2025 and women's leagues surging into the spotlight, CIVIC is reimagining how brands connect with fans—from stadium roars to race-day cheers

Smartly, which recently integrated Reddit into its network, has been working to advance conversational commerce

An Interview With Vanessa Ogle

CMOs must balance short-term wins with long-term brand health—don’t fall into the diminishing returns trap of performance marketing.

The ‘next Cannes’ was buzzing with excitement and seemingly overcrowded all at once.

Festivals & Fan Cons, Pop-Ups, Launches, Tours, B-to-C Events

Conversational commerce serves as a powerful tool for enhancing brand reputation and fostering meaningful connections with consumers.

Budgets for this media are expected to grow, with 73% of respondents planning to increase their investments by 25% to 50% in the next two years.

According to Smartly’s 2025 Digital Trends Report, 74% of marketers are increasing their investment in conversational ads. What are conversational ads? What you need to know from Smartly’s new report.

The league is gearing up to celebrate its 30th season.

4 ways for companies to embrace remote work and bet on their people, not places

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained?

Perplexity AI’s TikTok Bid Suggests A Lesson: Diversify and Thrive

As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing.

In this power-packed episode of PR Yourself with Leah Frazier, Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns

Tech firms like Apple and Anthropic are poised to become key players in 2025

Imagine a future where we do not compromise creativity for process.

Civic helps Audible unlock the imagination of audiences

Civic helped ION pop up in Grand Central Terminal’s Vanderbilt Hall in New York City on Oct. 24 with a Fan ConnectION activation made up of four different vignettes.

Where creative ad tech is concerned, Forrester is ranking vendors for the breadth of their capabilities over those with point solutions

The food giant wraps its six-month review, hiring holding company agencies and an independent shop

Mattel is planning dozens of movies around its brands as it navigates media industry disruption.

Don’t call Cotopaxi the new Patagonia. They’ve got a purpose all their own.

Don’t call Cotopaxi the new Patagonia. They’ve got a purpose all their own.

Rockin' the Kremlin David Junk and Fastest Growing Media Buyer

Civic Entertainment Group is Small Agency of the Year, Experiential, Gold

Advances in cloud computing and machine learning have helped to democratize marketers’ abilities to use MMM.

This year Bloomberg Media showed up under the banner of “Good Business” at BOBO Bistro

This Media Buying Briefing covers the latest in agency news and media buying for Digiday

Navigating the MarTech Tide

CMOs need to lead strong cross-functional partnerships in order to thrive says Doug Martin of General Mills

Earth911's Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society.

CMOs are under increased pressure to grow their brands while reaching new audiences

Establish and normalize flexible work arrangements. Allow employees to work from home when possible and on adjusted time schedules when needed. Offer this to all employees so that the workplace is equitable and inclusive, and neurodiverse employees don’t feel singled out.

Bloomberg Media provided robust sessions during Day 2 of its “Good Business” programming at BOBO Bistro in Cannes.

How Clorox, General Mills, Sanofi and Stackline are building for the future

The General Mills senior brand experience manager writes about three ways you can make a difference inside and outside your company

Bloomberg Media provided robust sessions during Day 2 of its “Good Business” programming at BOBO Bistro in Cannes.

Co-CEO David Cohn shares how his personal and professional worlds intertwined, pushing him to start the practice

Michigan Central Innovation District is home to 100 startups and counting. Its centerpiece railroad station was celebrated in a free concert starring Eminem last week.