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Client News

The PR Bunker

Jul 9, 2025

Podcast: The Entertainment Economy with Julie Safer, CIVIC PR

In this episode of the PR Bunker podcast, Don Martelli interviews Julie Safer of Civic PR

NYSE TV

Jul 7, 2025

Laura Desmond, CEO of Smartly Joins Live on NYSE TV

We’re building a platform that’s unified, universal, end to end, and with our software and technology enable marketers and agencies to use the tooling as they wish to drive growth and more enhanced productivity.

Associated Press

Jun 12, 2025

CIVIC Is Shaping the Future of Sports--One Fan Experience at a Time

With sports marketing spend to reach $115 billion in 2025 and women's leagues surging into the spotlight, CIVIC is reimagining how brands connect with fans—from stadium roars to race-day cheers

MediaPost

May 28, 2025

AI Agents Feeding On Data Make Conversational Commerce Personal

Smartly, which recently integrated Reddit into its network, has been working to advance conversational commerce

Authority Magazine

May 21, 2025

Josy Amann of AXM: Why We Need More Women Founders & Here Is What We Are Doing To Make That Happen

An Interview With Vanessa Ogle

MARTECHCUBE

May 21, 2025

CMOs, Don’t Fall Into the Diminishing Returns Trap of Performance Marketing

CMOs must balance short-term wins with long-term brand health—don’t fall into the diminishing returns trap of performance marketing.

Campaign

May 2, 2025

Possible was more than a tech conference, but not for the obvious reasons

The ‘next Cannes’ was buzzing with excitement and seemingly overcrowded all at once.

Event Marketer

Mar 14, 2025

SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up

Festivals & Fan Cons, Pop-Ups, Launches, Tours, B-to-C Events

B2B Daily

Mar 7, 2025

Is Conversational Commerce Revolutionizing Digital Advertising?

Conversational commerce serves as a powerful tool for enhancing brand reputation and fostering meaningful connections with consumers.

MediaPost

Feb 27, 2025

Advertisers Giving Conversational Commerce Ad Units Separate Budget

Budgets for this media are expected to grow, with 73% of respondents planning to increase their investments by 25% to 50% in the next two years.

WhatTheyThink

Feb 19, 2025

Expect to See More of Those Conversational Ads

According to Smartly’s 2025 Digital Trends Report, 74% of marketers are increasing their investment in conversational ads. What are conversational ads? What you need to know from Smartly’s new report.

PR Week

Feb 7, 2025

Major League Soccer Names Civic PR AOR

The league is gearing up to celebrate its 30th season.

Ad Age

Feb 6, 2025

Why Return-to-Office Mandates Might be a Losing Strategy

4 ways for companies to embrace remote work and bet on their people, not places

Exchange Wire

Jan 29, 2025

DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained?

Forbes

Jan 27, 2025

If Perplexity AI Can’t End The TikTok Ban, Here’s What Brands Can Do

Perplexity AI’s TikTok Bid Suggests A Lesson: Diversify and Thrive

Exchange Wire

Jan 21, 2025

2025 Predictions: Open Web

As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing.

PR Yourself with Leah Frazier

Jan 7, 2025

PR Secrets Behind BravoCon, Peacock TV Hits, and Other High-Profile Campaigns with Julie Safer

In this power-packed episode of PR Yourself with Leah Frazier, Leah is joined by PR powerhouse Julie Safer of Civic Entertainment, the brilliant mind behind some of the most talked-about campaigns

Adweek

Jan 2, 2025

5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond

Tech firms like Apple and Anthropic are poised to become key players in 2025

Campaign

Dec 26, 2024

The new era of advertising: AI, creativity and consumer trust

Imagine a future where we do not compromise creativity for process.

Event Marketer

Dec 12, 2024

Audible's James Finn Reflects on the Impact of Experiential, Authenticity and Fandom

Civic helps Audible unlock the imagination of audiences

Event Marketer

Nov 14, 2024

Rebranded Network ION Champions Women's Sports with a Grand Central Pop-Up

Civic helped ION pop up in Grand Central Terminal’s Vanderbilt Hall in New York City on Oct. 24 with a Fan ConnectION activation made up of four different vignettes.

Ad Exchanger

Oct 28, 2024

Smartly And Flashtalking Lead The Pack In Forrester’s 2024 Creative Ad Tech Wave

Where creative ad tech is concerned, Forrester is ranking vendors for the breadth of their capabilities over those with point solutions

Ad Age

Sep 30, 2024

General Mills Adds Three Agencies to It's Creative Roster

The food giant wraps its six-month review, hiring holding company agencies and an independent shop

Business Insider

Sep 19, 2024

The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company

Mattel is planning dozens of movies around its brands as it navigates media industry disruption.

Azure Road

Sep 11, 2024

These Colorful Rain Jackets, Bags, and Backpacks Have a Secret Meaning

Don’t call Cotopaxi the new Patagonia. They’ve got a purpose all their own.

Azure Road

Sep 11, 2024

These Colorful Rain Jackets, Bags, and Backpacks Have a Secret Meaning

Don’t call Cotopaxi the new Patagonia. They’ve got a purpose all their own.

School for Startups Radio

Aug 21, 2024

Josy Amann - School for Startups Radio

Rockin' the Kremlin David Junk and Fastest Growing Media Buyer

Ad Age

Jul 24, 2024

Civic Makes Storytelling Part of Brand Activations

Civic Entertainment Group is Small Agency of the Year, Experiential, Gold

Digiday

Jul 23, 2024

New entrants make media mix modeling faster and more accessible

Advances in cloud computing and machine learning have helped to democratize marketers’ abilities to use MMM.

Bloomberg Media

Jul 3, 2024

“Good Business” at Cannes 2024

This year Bloomberg Media showed up under the banner of “Good Business” at BOBO Bistro

Digiday

Jul 1, 2024

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

This Media Buying Briefing covers the latest in agency news and media buying for Digiday

Deloitte / WSJ CMO

Jun 25, 2024

Video: Doug Martin, General Mills

Navigating the MarTech Tide

Business Insider

Jun 25, 2024

Video Interview: Doug Martin, General Mills

CMOs need to lead strong cross-functional partnerships in order to thrive says Doug Martin of General Mills

Earth 911

Jun 24, 2024

Sustainability In Your Ear. A Conversation with Annie Angle

Earth911's Mitch Ratcliffe interviews activists, authors, entrepreneurs and changemakers working to accelerate the transition to a sustainable, post-carbon society.

Business Insider

Jun 24, 2024

The 34 most innovative CMOs of 2024 (Brad Hiranaga, Cotopaxi)

CMOs are under increased pressure to grow their brands while reaching new audiences

Authority Magazine

Jun 20, 2024

Neurodiversity in the Workforce: Sara Owens On Why It’s Important To Include Neurodiverse Employees

Establish and normalize flexible work arrangements. Allow employees to work from home when possible and on adjusted time schedules when needed. Offer this to all employees so that the workplace is equitable and inclusive, and neurodiverse employees don’t feel singled out.

Midland

Jun 19, 2024

Brands Are Urged To Embrace AI Technology During Bloomberg Session At Cannes

Bloomberg Media provided robust sessions during Day 2 of its “Good Business” programming at BOBO Bistro in Cannes.

Adweek

Jun 18, 2024

Retail Media Challenges Hinder Growth, Marketers Say in Cannes

How Clorox, General Mills, Sanofi and Stackline are building for the future

Ad Age

Jun 18, 2024

Kaylee Pohlmeyer Hendricks on fostering a culture of LGBTQ+ belonging in corporate America

The General Mills senior brand experience manager writes about three ways you can make a difference inside and outside your company

Mediapost

Jun 18, 2024

Brands are Urged to Embrace AI Technology During Bloomberg Session At Cannes

Bloomberg Media provided robust sessions during Day 2 of its “Good Business” programming at BOBO Bistro in Cannes.

Ad Age

Jun 14, 2024

Civic Entertainment Group Launches Accessibility Practice

Co-CEO David Cohn shares how his personal and professional worlds intertwined, pushing him to start the practice

Campaign US

Jun 14, 2024

Ford puts its signature on Detroit renaissance with Michigan Central Station reopening

Michigan Central Innovation District is home to 100 startups and counting. Its centerpiece railroad station was celebrated in a free concert starring Eminem last week.

Forbes

Jun 3, 2024

The Secrets To Launching A Start-Up From Five Founders Who’ve Scaled

Last year, Cotopaxi assisted (directly and indirectly) over 477,000 people living in poverty around the world.

Deloitte

May 29, 2024

Brad Hiranaga talks calendars, connections, and creativity as CBO of Cotopaxi

Deloitte’s “Out of Office with Stacy Kemp” video series dives deeper than surface-level conversation, providing you with a more authentic and relatable look into the CMO role.

The CMO Podcast

May 15, 2024

Cotopaxi, Genentech, and Toyota Motor North America | CMO Panel at Deloitte University Next Generation CMO Academy

How do you prepare to join the C-Suite after years of working as a marketing leader? Jim wraps up the final episode from the 2023 Deloitte University Next Generation CMO Academy with a roundtable panel discussion featuring Brad Hiranaga (Chief Brand Officer of Cotopaxi), Erica Taylor (Vice President and Chief Marketing Officer of Genentech), and Lisa Materazzo (Group Vice President of Marketing at Toyota Motor North America).

Muse by Clio

May 9, 2024

5-Minutes With Chantal Smith, Civic

On creating art, not just marketing

Exhibit City News

May 3, 2024

EMS 2024 Continues to Evolve

The Experiential Marketing Summit has evolved into the industry’s premier show for brand marketers, tradeshow organizers, meeting and event planners, and booth display designers.

The CMO Podcast

Apr 24, 2024

Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose

This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO

Ex Awards

Apr 24, 2024

Ex Awards: Verizon: Winner

“Verizon is not just a mobile phone company” was the message behind 5G Innovation Sessions, a multicity mini-conference event series that introduced Verizon’s foundational role in digital transformation.

Forbes

Apr 15, 2024

The 2024 Forbes Entrepreneurial CMO 50 (Doug Martin, General Mills)

The entrepreneurial approach to driving business growth and strategic advantage that these marketing leaders take is beholden to neither the status quo nor disrupting it for disruption’s sake.

© 2025 the blaze straegy

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