WhatTheyThink
Feb 19, 2025
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According to Smartly’s 2025 Digital Trends Report, 74% of marketers are increasing their investment in conversational ads. What are conversational ads? What you need to know from Smartly’s new report.
Excerpt:
According to multiple surveys, including the most recent from Smartly, marketers are planning to increase their budgets in 2025. But where? According to Smartly’s 2025 Digital Trends Report, which includes responses from nearly 500 marketers that spend at least $2 million in paid social annually, 75% are increasing their budgets in 2025, and 74% are increasing their investment in conversational ads, also called conversational commerce.
What are conversational ads? These are ads that enable brands to engage in two-way dialog with prospects and customers through SMS and direct messaging within a desktop or mobile display ad. Once a user engages, a “conversation” begins. Typically, this conversation is facilitated by a chatbot or automated system (although occasionally by a human agent). The chatbot can ask questions, provide information, or in some cases, even complete transactions.