the blaze strategy

Every year the Cannes Lions Festival of Creativity stands as a premier global event recognizing the exceptional creativity in the advertising and marketing industry, while also serving as an opportunity to unite the industry’s most innovative leaders. Capitalizing on Bloomberg’s unique position as a hub for global business and government leaders, this year Bloomberg Media showed up under the banner of “Good Business” at BOBO Bistro. Leveraging its expertise in providing actionable insights and solutions, this name reflects Bloomberg Media’s goal in empowering marketers with knowledge and tools they need to have a positive impact on society and culture.