Adweek
Jan 2, 2025
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Tech firms like Apple and Anthropic are poised to become key players in 2025
In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing.
We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players, stealing some of the AI spotlight from companies like OpenAI and Google.
This transformation will be fueled by AI’s evolving ability to reason more effectively and retain more context.
Here are key AI trends to watch out for in 2025.
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In 2025, social media platforms like Meta and TikTok will leverage AI to elevate the scale and quality of video content production. According to Laura Desmond, CEO of Smartly, producing high-quality video content has traditionally been expensive and time-consuming.
But AI advancements, especially in text-to-video technology, will significantly reduce costs and expand the possibilities for AI-driven marketing tools within platforms like Meta’s Advantage Shopping+.