Brands Are Urged To Embrace AI Technology During Bloomberg Session At Cannes

Midland

Jun 19, 2024

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Bloomberg Media provided robust sessions during Day 2 of its “Good Business” programming at BOBO Bistro in Cannes.

In one session, titled, “Balancing Speed and Responsibility: AI and Marketing in 2024," speakers said marketers must understand the technology, according to a summary of the event provided by Bloomberg.

Doug Martin, chief brand and disruptive growth officer at General Mills, stated that it’s no longer “possible to be a successful CMO… without having a close relationship with your CTO.”