PR Week
Feb 7, 2025
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The league is gearing up to celebrate its 30th season.
With MLS gearing up to celebrate its 30th season and drive momentum for the 2026 FIFA World Cup, Civic is tasked with elevating the league’s brand visibility, amplifying fan engagement and supporting its strategic priorities. The 2026 FIFA World Cup will be held across the U.S., Canada and Mexico.
Civic will support initiatives such as the league’s 30th season narrative, positioning MLS as a central player in North America’s soccer landscape ahead of the World Cup and highlighting content and digital innovation for MLS’s partnership with Apple TV, the firm said.
Civic will also help MLS engage the next generation of fans with Youth Week, and to bring fans closer to the action via events including All-Star festivities, the Leagues Cup, MLS Playoffs and MLS Cup.
MLS has 30 teams, 27 in the U.S. and three in Canada. Its current champions are the LA Galaxy.