MediaPost
May 28, 2025
View entire article
Smartly, which recently integrated Reddit into its network, has been working to advance conversational commerce
Excerpt:
Smartly, which recently integrated Reddit into its network, has been working to advance conversational commerce by enabling AI agents to support processes in real-time based on one-on-one customer interactions.
“AI is powering hyper-personalized shopping experiences by analyzing larger and more diverse datasets,” says Smartly Chief Product Officer Moses Velasco. “This enables brands to deliver highly tailored product recommendations and one-to-one customer journeys.”
In turn, Velasco said, AI unlocks richer customer insights that drive more effective planning, precision retargeting, media buying, and optimized campaign performance.
Smartly’s research and development team has been working with AI Agents that have learned how to power shopping experiences, showing brands how to become “personal” and leave “personalization” behind, for every process throughout conversational commerce -- providing a way for businesses to help consumers make purchases.