Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

Digiday

Jul 1, 2024

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This Media Buying Briefing covers the latest in agency news and media buying for Digiday

As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side.

Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies.