Exchange Wire
Jan 29, 2025
View entire article
Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained?
Excerpt:
The unpredictability of the industry’s immediate course was outlined in dramatic fashion only recently, with the release of the low-cost Chinese AI DeepSeek sending some US tech stocks plummeting.
But regardless of the fact that it is still very much a sector in flux, businesses are proving eager to reap the benefits of AI’s growth, with 54% saying AI provides advertising efficiencies and cost-savings, while 30% have diverted more than 40% of their marketing budget to AI-driven campaigns.
In Smartly’s latest digital trends report, the firm found that 90% of marketers are now using automation for their campaigns, with a majority (70%) successfully leveraging AI tools. And it is easy to see why.
From campaign management to creative execution, AI is driving ad tech advances in numerous ways.