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ExchangeWire
May 5, 2022
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Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies.
The cookie apocalypse is essentially our industry’s Y2K problem. But just like on the first day of the new millennium, when the world worried if clocks might stop, credit card readers would fail, and planes could fall out of the sky, we’re all going to be OK.
Like back then, the best minds are developing solutions to make sure everything still functions. Digital advertising will work a little differently, but it will work.
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