Business Insider
Jan 27, 2021
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The pandemic has upended the advertising industry and accelerated existing trends.
The economy may be inching toward a recovery, but the pandemic has had some lasting impacts on advertising trends.
Insider asked 11 top marketers including General Mills' Brad Hiranaga, P&G's Marc Pritchard, and Verizon's Diego Scotti how these changes will impact advertising in the long term. Certain themes came up again and again: Big-budget ad productions are over, e-commerce has become a mainstay, and tying themselves to issues people care about is more important than ever.
"We've accelerated to show up in more intentional ways – helping to solve real problems and bring joy to people during these uncertain times," he said. "We remain focused on showing up with deeper empathy and offering meaningful experiences that people want and need."