Busness Insider
Feb 8, 2022
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Insider named its first list of up-and-coming advertising tech talent.
Andrew King, senior director of product management, CTV and advanced advertising, TripleLift
King helped the programmatic ad company capitalize on the CTV craze in 2021 by developing a product that lets advertisers use automation to insert assets like logos or even a product rendering into TV shows.
TripleLift is pitching the tool, called In-Show Product Placement, as a way for advertisers to automate product placement — and for TripleLift, it represents an opportunity to capture market share in the nascent area.
The company claims In-Show Product Placement helps TV shows identify branding opportunities, increasing their profitability and reducing the number of commercials, making people more likely to finish a show.