the blaze strategy

We’re a 150-year-old company and one of the biggest food companies in the world with more than 100 brands in 99% of American homes. This success created a strong company culture built around accountability and results.

But the digital world we live in has become increasingly complex. People’s habits evolved, the marketplace has shifted, and we needed a new way to grow. We needed to think longer term—something that would get us on the journey to transformation. Our challenge was to find a way to give us focus and help us make decisions now, that would ensure we’re building our brands and growing our business for the future.