Backstage at CES

Brand Innovators

Mar 14, 2023

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Doug Martin, Chief Brand and Disruptive Growth Officer at General Mills, was interviewed by Insider at the Cannes Lions international Festival of Creativity

Doug Martin, Chief Brand and Disruptive Growth Officer at General Mills gives his take on CMO tenure falling to an average of 40 months, how CMO’s should navigate conversations with CEO’s, the skillsets he accounts for while building a world class marketing organization, 2023 trends and challenges, how brand marketers should engage with the metaverse and artificial intelligence’s impact on the marketing industry.