top of page
Adweek
Jul 8, 2020
View entire article
Media firm has already seen a boost in viewability with new programmatic solution
BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences.
It’s the first programmatic deal for the British public news service, which was founded in 1922 as a radio broadcaster. Previously, space inside digital stories was used for internal promotion. BBC Global News has used sticky ads, glued to the masthead, that remained fixed on screen.
“The industry and our communities count on thriving news networks, and a direct-to-publisher relationship helps ensure that,” said Michael Lehman, svp of global supply at TripleLift, in a statement.
bottom of page