The CMO Podcast
Dec 20, 2020
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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.
Brad Hiranaga is the Chief Brand Officer for General Mills, North America. General Mills is a 154-year-old legacy brand that generates $18 billion in revenue, with over 100 brands in 15 categories in its portfolio. Brad has been with General Mills for over 15 years and has worked on some of their most innovative marketing campaigns.
In this conversation Brad credits his family for his success as a marketer and explains why it's important to always listen to your intuition, even when the data says otherwise. Brad also shares his approach for dealing with failures, how General Mills is adopting purpose across its brands, and how brand loyalty informed Brad's instincts as a marketer.