Brands can no longer stay away from social and political issues. We asked some of the biggest names in the industry how to do it right.

Business Insider

Aug 9, 2019

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Doug Martin, CMO, General Mills

Consumers seem to expect brands to take a stand on certain social and political issues, but it can be disastrous for companies that do it wrong. We asked some of the brightest minds in advertising how companies should decide which issues to weigh in on and how brands should communicate their message. The following transcript has been lightly edited for clarity.