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Business Insider
Aug 9, 2023
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Insider identified the chief marketing officers to watch in 2023. They're first-time and newly named CMOs at top brands such as General Motors and TikTok.
After four years serving as the CMO at the CPG giant General Mills, where Hiranaga oversaw a 250-strong marketing organization for brands such as Cheerios and Nature Valley, he moved in November to a very different company: the DTC outdoor-apparel and -gear manufacturer Cotopaxi.
"We believe adventure creates compassion," he said. "Wherever you go, you meet different people and different cultures."
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