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Campaign Chemistry: General Mills’ Melissa Wildermuth

Campaign Chemistry

May 26, 2022

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The global creative director talks about leading with empathy in light of the tragic Texas school shooting on Tuesday.

In this episode, Wildermuth sits down with Campaign US Editor Alison Weissbrot to discuss her leadership style and how it impacts creativity at General Mills and when and how brands can weigh in on societal issues. She also addresses the recent school shooting in Texas and how she is responding with her team.

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