Campaign
Jun 8, 2022
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In 2021, TripleLift launched its innovative In-Show Product Placement technology, a foundational pillar for the future of brand-supported television.
"There is no other Product leader in ad tech who has conquered the dual challenges of delivering a visionary new approach to creative development by leveraging core programmatic ad infrastructure to develop a new tech-driven creative marketplace," said Michael Shields, TripleLift, General Manager, Connected TV. Jeff Imberman, Head of Sales and Brand Partnerships, Tastemade said, “TripleLift’s deep learning-based video analysis provides us with a scalable solution for finding thousands of moments for inserting integrated ad experiences in programming, supplementing a high touch marketing function with artificial intelligence.” > When TripleLift identifies two-to-six branding opportunities in-show, a show's profitability increases 15-40%. > Integrations, paired with traditional ads, generate 3.6x more time spent with an on-screen placement > Integrations, paired with a :30 spot, drove a 50% increase in brand recall.