Marketing Dive
Dec 18, 2020
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After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
Cheerios is reprising a famous holiday commercial from 1999 to fit the modern social media era and strike a nostalgic, emotional chord during a season that is normally festive but this year will see countless families celebrate apart from one another. More than 20 years after its debut, the sentimental video has reemerged via TikTok thanks to a viral video by influencer Cori Spruiell.
“Family togetherness is at the heart of this 20-year-old, iconic Cheerios commercial and that’s something that isn’t going to be physically possible for many this holiday season,” said Kathy Dixon, senior brand experience manager for Cheerios.