Cinedigm To Employ TripleLift For In-Show Ads on FAST Channels

Next TV

Jan 10, 2023

View entire article

Ads will be contextually aligned with content

Streaming company Cinedigm said it will work with ad tech company TripleLift to enable in-show advertising on the 15 free ad-supported streaming television channels operated Cinedigm.

TripleLift’s technology will also be used to put in-show advertising into programming watched on demand.

"The ad experience should be regenerative. The way we watch has evolved, but the ad experience has historically lagged behind. In-Show advertising solves for this," said Michael Shields, general manager, Connected TV.