CMO Conversations: General Mills' Doug Martin on brand-building, fandoms and AI

WARC

Jul 4, 2023

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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.