TheCMO.com
May 23, 2023
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Jordan Bitterman is the Chief Marketing Officer of TripleLift, an advertising technology company that has been reinventing ad placement for marketers and publishers since 2012.
Marketing trends are always changing, and it's so important to stay relevant. What are the latest trends, and how does one stay abreast of them? Is it better to be an early adopter or to see which trends stick? To address these questions, we’re asking experienced CMOs and marketing executives to share their “Top 5 Marketing Trends That Leaders Need To Know.” As a part of this series, I had the pleasure of interviewing Jordan Bitterman.
It has been said that our mistakes can be our greatest teachers. Can you share a mistake you made when you were first starting?
In an interview for my first New York ad agency job, an interviewer asked me to provide a definition for the acronym “GRP.” Pretty basic stuff. I gave the correct name—“gross rating point”—but didn’t describe it properly, which was…embarrassing.