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CMO of the Week: General Mills’ Doug Martin

Brand Innovators

May 2, 2022

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General Mills' Doug Martin talks path to purchase online, consumer behavior, and Web3

Doug Martin has a lot on his plate at General Mills.


In his current post as chief brand and disruptive growth officer, he runs the traditional brand building function and also runs a disruptive growth division where he is tasked with keeping the company’s portfolio of brands –which ranges from cat food and Cheerios to tacos and flour – relevant in today’s culture.

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