Center for Social Capital
Apr 11, 2024
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The hot new business model that proves caring capitalism really works
When we began covering and promoting Social Capital in business, we were determined to show the value of people, and how a people-first approach to traditional business could lead to better business, better policies in business, and greater prosperity and happiness for all because of it. We were confident we could find plenty of examples to prove our point, and we did.
"When starting Cotopaxi, I was very aware that we were entering a category that was incredibly competitive, with many billion-dollar incumbents that had been around for decades. However, this also meant that if we could somehow break through as a brand, there was an opportunity to build a billion-dollar brand committed to a new way of doing capitalism: using business as a force for good in the world."