the blaze strategy

Although the pandemic has brought great hardship to some sectors of the economy, such as hotels and restaurants, it has helped expand and accelerate others, like streaming services and food delivery.

“We’ve got brands like Betty Crocker that had taught people how to cook back in the 1950s and ’60s and ’70s, but now we actually have this new opportunity to teach the Gen Z population how to cook and how to bake—something that they weren’t necessarily equipped to do,” Hiranaga said.