CTV Is A Dragon, But With Or Without A Tail?; And Is It Privacy Tech Or Privacy Theater?

AdExchanger

Jul 21, 2022

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Breaking into connected TV isn’t easy. It takes hard-earned partnerships with dominant distributors like Netflix or Disney.

TripleLift has been attempting to shoulder its way into CTV for some time by insisting that native ad formats work in CTV despite being relatively new.

“The expansion with Dailymotion amplifies TripleLift’s positioning in the CTV marketplace with high-quality video inventory,” Michael Lehman, SVP of global supply and marketplace, tells AdExchanger.