Martech Cube
Jul 20, 2022
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Dailymotion increases ad performance through enhanced offerings and custom native formats TripleLift expands inventory through full video publisher and streaming platform globally
Dailymotion, the leading independent, worldwide video streaming platform, and TripleLift, the advertising technology company reinventing ad placement, today announced an expanded strategic partnership that enriches each company’s offering. TripleLift adds high-performing programmatic direct display and native advertising in addition to the branded video and in-stream ad units running on Dailymotion. Dailymotion’s full publisher partnership inventory, including Billboard and Marie-Claire, gives TripleLift increased global scale and reach.
“Delivering a diverse, omnichannel ad experience to Dailymotion while scaling our global reach through their publisher base is the type of strategic partner we value,” said Michael Lehman, SVP, Global Supply & Marketplace, TripleLift. “We’re motivated by the notable results of the custom ad units and integrations, and are looking forward to continued innovation with the team at Dailymotion.”