Debriefing The Brief: our takeaways from Marketing Brew’s first annual summit

Marketing Brew

Nov 18, 2022

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Top marketers from McDonald’s, American Eagle, and more discussed the challenges and opportunities in the industry today.

Earlier this week, marketing leaders, innovators, and experts joined us in New York for our first annual Marketing Brew summit, The Brief.

Questions were asked, wisdom was shared, and finger foods were eaten. For those who weren’t able to join us, here are some takeaways from the day.

Melissa Wildermuth, global creative director at General Mills, echoed the idea of collaboration, saying, “When we go to a partner, we never go with a fully baked idea. Ever.”