the blaze strategy

The longer people stay close to home, the more CPG manufacturers continue to benefit. Surging rates of new coronavirus cases, coupled with some states either pausing or reversing their reopening efforts, suggest this trend will last for the foreseeable future.

“As a company, we’ve [had] a purpose for a long time. It’s been about serving the world to make food that people love,” said Hiranaga while in conversation with Michael Kassan, founder, chairman and CEO of MediaLink. “Through the crisis, we had a rallying call that changed it slightly, that said we actually are serving the world by making food that people need.”