Doug Martin explains how a CMO can influence a company's future in tangible ways to spur sustainable growth.

CMO Talk

Apr 16, 2023

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"The trick is figuring out when is the moment to jump on a trend."

‘The Chief Brand Officer is pretty much a traditional CMO role, whilst the Disruptive Growth Officer is trying to create new growth. We're a 150-year-old company with amazing, established brands, but we need to create new growth as well. I have an organic incubator and a venture capital arm that sits in the disruptive growth side of things. I'm more of a facilitator and enabler. We have strong brand marketing functions. They own the building of Pillsbury, Cheerios, and all of those brands. My job is to create the capabilities and the systems to enable them to succeed in that job.’