Exhibit City News
May 3, 2024
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The Experiential Marketing Summit has evolved into the industry’s premier show for brand marketers, tradeshow organizers, meeting and event planners, and booth display designers.
The line formed a dozen deep at Two Dudes Photo booth, encapsulating the mission of Experiential Marketing Summit 2024 held April 24-26 at MGM Grand Conference Center in Las Vegas. You take away a memorable experience from the summit, a headshot portrait suitable for sharing on social media or filing in your photo directory. If you’ve got the looks, attach it to your resume.
“Experiential marketing is not so much ROI, but the experience from an activation,” says Brad Hiranaga, chief brand officer of Cotopaxi. “Are we getting impressions? Are we building the brand?”