General Mills' Brad Hiranaga Talks Managing Brand Portfolios

Variety

Jul 12, 2019

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Brad Hiranaga, chief marketing officer of General Mills, discussed managing the company’s many brands with Variety‘s Ramin Setoodeh at the Variety Studio

“What we’re most excited about is the general positivity that’s coming around,” said Hiranaga. “The buzz around brands that are participating in things that are making the world a better place.”