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One to One Consumer Marketing
Jan 15, 2024
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This podcast series focuses on how CRM, retention, and lifecycle marketing leaders at global consumer brands grow customer lifetime value. Learn how they think about first principles and get tactical takeaways to personalize experiences at scale.
Max speaks with Jay Picconatto, Global Commerce Lead at General Mills. They discuss the ways marketers can collect and use data to deliver better results to customers, and how data from various sources scales personalization efforts. They also talk about how GM is leveraging AI and automation in content creation, what channels and "disposable content" are working for them, and the technology shaping the future of marketing.
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