General Mills Chief Brand Officer Brad Hiranaga

Jul 13, 2021

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Marketers have 'the opportunity and responsibility' to impact growth and good

When General Mills Chief Brand Officer Brad Hiranaga found himself the center of attention at his teenage son’s basketball practice, he wasn’t sure why.

“It's so easy to lose relevancy,” Hiranaga says. “[It’s] a constant job to make sure that you're understanding what your brand stands for.”