Marketing Dive
Apr 13, 2023
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General Mills is putting up more safeguards as generative AI takes the internet by storm and raises serious questions around media ethics and accuracy.
Generative AI software like OpenAI’s ChatGPT and DALL-E have been praised for their ability to quickly create life-like conversations and images and attracted serious brand buy-in. But as the technology is trained on new information over time, discerning what’s real from fabricated could be more of a challenge, as evidenced by recent controversies over AI-generated articles and viral images. That’s a problem for corporations that have already struggled to ensure brand safety and suitability during a period where “fake news” is common parlance.
“With the era of AI bringing more complex challenges to the media landscape, we are maintaining our high standards by investing in technical solutions that drive positive and lasting industrywide change at scale,” said Doug Martin, chief brand and disruptive growth officer at General Mills, in a press statement.