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Ad Age
Jun 17, 2021
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The ad tech company is waiving its fees so more spend goes into the hands of underrepresented publishers
Major media buyer GroupM has signed on to ad tech firm TripleLift's “Underrepresented Voices” initiative, becoming the first company of its kind to take part in the effort designed to increase programmatic ad spend with minority publishers.
“A key part of our mission is to be supportive of our publisher partners,” says TripleLift’s chief marketing officer Jordan Bitterman. "When they thrive, we thrive along with them."
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