the blaze strategy

According to the agency the main idea is to provide an “available-now, diverse and delivery-accountable marketplace media offering.” The firm believes that all of its clients will be participating over the next six to 18 months.

Gonzalo del Fa, President of GroupM Multicultural said the Marketplace will allow clients to plan and buy available media in an automated way, including programmatically, directly and at scale. “These publishers provide essential voices and content to the Black and Hispanic communities and society and maintain the overall diversity health of the media marketplace,” he stated.