The Drum
Oct 13, 2020
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In this new opinion series, we ask readers of The Drum from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.
This week, we asked our readers across the world about an issue dogging the steps of managers and executives alike.
With much of the marketing world working from home for the last eight months (and potentially continuing to for years to come, should predictions around the great office exodus prove true), how can team leaders hold their teams together?
Brad Hiranaga, chief brand officer, General Mills, North America
We stay connected to our purpose of making food the world loves and needs. For the marketing team, this means showing up with empathy every day so we can solve real problems and deliver joy to people. To keep that mission at the core of every conversation, we bring in external inspirational leaders, like [former NFL player] Emmanuel Acho, and encourage employee discussion on important topics, like social equality, the hunger gap and the challenges families face in a pandemic.
We also have an internal podcast to share ideas from anyone, anywhere. When you’re encouraged to innovate and have a deep sense of why you show up every day, inspiration comes much more easily.