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How General Mills Is Trying To Be A Force For Good In The World

Forbes

Sep 1, 2020

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An Interview With Chief Brand Officer Brad Hiranaga

General Mills purpose is “to make food the world loves” with iconic billion-dollar brands like Haagen Dazs, Betty Crocker, Cheerios, Pillsbury, Nature Valley, Yoplait, Old El Paso and more.


"My love of brands and passion for learning was sparked as a kid in Portland, Oregon. Having Nike, one of the world's best brands in my backyard had a lasting impression on me. In addition, both of my parents were teachers who encouraged curiosity and self-growth."

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