the blaze strategy

NBCU Peacock unveiled both its new Frame Ad, where sponsored ads appear in a frame surrounding show content, as well as its In-Scene Ad, which integrates a brand’s imagery into a shot with post-production visual effects. Amazon similarly trotted out its Virtual Product Placement, or VPP.

It’s never been more clear: Traditional in-break ads alone no longer cut it. Integrated ad experiences, like the ones announced on countless stages the first week of May, are propelling us into the next phase of television advertising.