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Advertising Week
Apr 4, 2023
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From Fawlty Towers, to Tyson Fury and even leg warmers – the world is full of comebacks. So perhaps it’s time for the resurgence of Supply Path Optimisation (SPO) tools.
Used by marketers for over half a decade in an effort to make programmatic ad purchasing more transparent and effective, these tools help to streamline the supply chain and in doing so, give marketers a clearer view of their campaigns, providing cost savings for both buyers and sellers.
With the advertising industry currently facing a raft of challenges, it is important to once again examine what SPO can offer to all areas of the supply chain.
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