Campaign
Nov 2, 2022
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Marketers are already dealing with challenges like inflation, recession fears, political uncertainty and a global pandemic. We don’t want any more unknowns.
I have been a self-proclaimed Twitter power user for 14 years. Glance at my iOS ScreenTime, and you’ll notice that I average two hours per day on the app. If there’s a detox program, I’d qualify.
My first experience with the platform came as an agency buyer back in the very early days of their ad business. There was a surreal moment when two of the company’s co-founders, Ev (Evan Williams) and Biz (Stone), agreed to do a live Q&A for my Digitas colleagues. They walked into a meeting space that comfortably fit 30 people, but over 100 were waiting for them…and cheering loudly.
That’s how it went with Twitter from the start — an object of fascination, intrigue and desire. Growing a business from zero revenue in those early days to over $5 billion in 2021 makes it one of the great success stories of this generation.