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Market Like a Mother LIst (Melissa Wildermuth, General MIlls)

Chief Marketer

Feb 20, 2022

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Marketing moms don’t require a pandemic to demonstrate how adept they are at leadership, time management and running complex marketing campaigns. But they certainly deserve the recognition.

The first female Global Creative Director for the company (we’re talking a purview of more than 100 brands), this mom of three teenagers was responsible for a 2021 Clio Grand Winner, which honored a Marvel Studios collaboration with Lucky Charms dubbed “Loki Charms.”


"The industry has come a long way, and by continuing to listen to working mothers and support their ideas, I'm confident we will create more supportive environments that foster inclusivity and flexibility."

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