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Chief Marketer Magazine
Apr 17, 2020
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General Mills’ Brad Hiranaga, Chief Brand Officer, North America
“It accelerated the focus of trying to solve consumer problems in a way that allows us to create solutions and give people value during that exchange with them, whether through a product they buy, through content that they watch or through an experience they have with one of the brands,” he says.
Following is a deep dive into Hiranaga’s marketing philosophy and strategies toward communications, content, channels and more—all with a human-centric, future-focused approach to building growth.
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