the blaze strategy

I’ve been at General Mills for nine years, always in digital marketing roles because I love the intersection of data, digital and creativity. I started in Shopper Marketing collaborating with our retail partners on their new “precision” marketing capabilities. I went on to lead Audience Strategy, standing up our first Data Management Platform for General Mills and coaching brand teams on data-driven targeting. From there I led our Digital Media team and evolved our ad tech stack. I went on to lead our Data & Analytics (DNA) Marketing initiative where we piloted new capabilities, team structure and ways of working—this is where I got hooked on agile marketing process.