Martech Series
Mar 29, 2023
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Sonja Kristiansen, Chief Business Officer at TripleLift chats about the modern state of adtech in this catch-up with MarTechSeries:
Welcome to this MarTech Series chat, Sonja, tell us about yourself and more about your time at TripleLift.
I’m originally from Vancouver, Canada and after spending the first six years of my career working in pro sports (for the NHL’s Vancouver Canucks), I moved to San Francisco and shifted into tech and digital media. I started at TripleLift in 2016 when we had about 75 employees, working with demand-side platform (DSP) partners to build a marketplace for programmatic native. Today, we have over 80 DSPs and audience networks plugged into our exchange, across video, display, CTV, and of course – native.